GUIDE

How to identify your interior style

Shower with gold fixtures, hexagonal green tiles, built-in shelf with black soap dispenser and pink soap
Modern exterior with white brick wall, glass corner window, and desert plants including succulents and a cactus.
Modern kitchen with white marble island, black stools, a potted plant with reddish leaves, and black ceiling lights.

Knowing your style is the first step to planning and creating a cohesive space you’ll love to be in. 

Why? Because being able to identify your personal aesthetic can:

  • Save you time and energy - you don’t have to look through a million shops to find things that work, because you get to know those that cater to your style.

  • Save you money - you’ll make less mistakes when purchasing (see ya later, bad impulse decisions!) 

  • Make you feel comfortable and relaxed - when your home is a reflection of you, it just feels better.  

Black-and-white photo of a stairway staircase beyond a circular mirror on a white wall.
A staircase with light wooden steps is reflected in a round mirror on a white wall, with a wooden handrail on the right side.

There’s no right or wrong way to figure out your style, but here are a few tips to help you get started

  • Close-up of wooden staircase with light-colored wood steps and wall on the side.

    1. Take a Tour

    Walk around your house like you’re visiting an open home. Assess your current interior – notice the colours you use and if there’s an overarching style or a mash-up of several.

    Look for areas and pieces that you love and hone in on those you don’t.

    Think about your personality and how you want to feel at home – are you a flamboyant extrovert who craves bright colour or a creative introvert who wants a calm palette?

    Be perceptive and open – write everything you see and think down (swear words are totally acceptable).

    And remember to go easy on yourself — be thankful and proud of what you have, the space you live in and what you have achieved to be there, even if it could do with some improvements!

  • Close-up of a black box with bold white text reading 'TOM FORD' on the top.

    2. Play Detective

    Now it’s time to focus on your favourite pieces of furniture, art and fashion.

    Notice the natural colour schemes and designs you seem to favour (it might be in a treasured antique rug, a statement painting, or a favourite dress. Sometimes an entire interior palette can be inspired by one piece!). There will often be a neutral, a main colour and an accent colour, which is a perfect combo for interiors.

    You can also analyse your hobbies and habits to help you notice what style you’re drawn to. Look at your favourite books, travel destinations, movies and restaurant interiors and you’ll start to see patterns… note these down when you do.

  • Flat lay of a beige textured towel, a white soap box labeled "Savon Parfum Extradur Fleur de Coton," a white candle with a small wick, a dried eucalyptus branch, a white hexagon coaster, and a rectangular beige object on a white surface with a light-colored wall in the background.

    3. Create a Mood Board

    Next up, create a collection of imagery that captures the essence of the information you’ve established. You can create your own mood board digitally or physically, and include images, words, swatches, colours and materials that show the style you vibe with.

    Not only does a mood board help you define your concept, it’s also a handy tool you can give to suppliers and trades when you’re shopping or planning a reno to help them understand the aesthetic you’re trying to achieve.

  • Modern living room with a marble coffee table, beige sofa, white armchair, wall-mounted TV showing a zebra, and a fireplace, with light wood flooring and natural light coming through windows.

    4. Name Changer

    Now that you see a style emerging, give it a name and include it on your mood board. It could be Urban Organic, Palm Springs Resort, Beachy Bohemian, Farmhouse Chic or Coastal Retreat.

    Giving something a name brings it to life, makes a statement about the overall look you’re going for and helps keep everyone involved in future home projects accountable to this style.

  • A minimalist green wardrobe with wooden handles against a light-colored wall and wood flooring.

    5. Unlock the Keys

    Write a list of keywords for your style.

    Palm Springs Resort, for example, might have something like this: white paint, breeze block, pale oak, brushed brass, dusky blue, seafoam green, clean lines, natural stone, cosy textures, palm trees, organic shapes, vertical cladding, mosaic tiles, floor-to-ceiling windows, mid-century modern.

    These keywords can be kept to yourself or shown to experts you may be using. They’re also useful search terms when you’re scouring Pinterest or online shopping.

  • Three fashion books with colorful covers and a decorative gold sculpture on a white shelf, with a framed picture of a dog in the background.

    6. Start Applying your Style

    Do an instant declutter of things that don’t fit, and start taking your moodboard and keyword list with you when you shop. Applying your style could take years and that’s fine – your dream home is a journey, after all!

Modern bedroom with white walls, dark wood flooring, a navy blue bed with white and patterned pillows, a brass and glass nightstand with a white lamp, a gray tufted bench, and a gold spherical wall art fixture.

Style is deeply personal, but these 7 common interior descriptions may be helpful to refer to as a base for developing your own distinct aesthetic. 

7 common interior styles

Mid-century modern
Industrial
Coastal
Scandinavian
Bohemian
Urban modern
Shabby chic

And just remember:

You can be a mash-up of interior styles!

It’s all about finding commonalities like colour and shape that weave together to tell a story.

Happy styling,

Shelley Ferguson Studio x

PS - if you’ve found this helpful, jump online to our Design Hub. You’ll find all the up-to-date info, tips, tricks and inspo you need to make your reno project a success.


Get free reno tips & tricks through the Design Hub

A living room corner with white curtains, a beige sofa, a brown pillow, and a modern gold floor lamp with a round white globe lampshade.

Find free curated product palettes through The Interior Edit

A selection of interior design materials including light-colored wood flooring, marble tile samples, a beige textured tile, small round mosaic tiles, a metal disc, a small area rug, and a bunch of dried seed pods.
A woman with blonde hair smiling and sitting on a beige chair with her hands clasped on her knee, wearing a pink satin blouse, in front of white curtains.

Shelley Ferguson

Owner + Creative Director of SF Studio

I launched SFS because I love to create spaces that add memorable impact to people’s lives — whether it’s a quiet corner of the kitchen to enjoy your morning coffee or a large outdoor setting to host epic celebrations.
As humans, we’re emotionally wired to crave the comfort of home. To have a space we love being in, a space we feel completely ourselves, a space that inspires us to live our best lives. 

Thoughtful design creates impact. And you don’t need to hire a professional to create something special! You just need a few insider tools —  like the ones you’ll find through the Design Hub or The Interior Edit.

Because of my past life as an editor, I’m used to exploring the millions of product options available and editing them by cost, by style, by colour — so why not share these insights with other design lovers? 

I truly believe that, with a little creativity and guidance, a statement space is achievable on almost any budget. So let’s have some fun with it!

Shelley x

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